Tech

Apple still charging 300% of costs on iPhone storage upgrades, says WSJ

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 04/11/2026, 12:50:23 UTC.

Briefings

A WSJ analysis indicates Apple continues charging three times its own costs for iPhone 18 Pro storage upgrades, contradicting earlier claims of improved efficiency. This finding suggests ongoing pressure from component costs despite reported margin improvements. The analysis is based on Apple's 2026 earnings report and component cost data, though specific cost figures remain unverified.

Key points

• Apple charges three times its own costs for iPhone 18 Pro storage tiers, contradicting previous efficiency claims.
• The analysis relies on Apple's 2026 earnings report and component cost data, with specific figures unverified.

Context

Apple's recent earnings report claimed improved margins after price increases, but a WSJ analysis suggests storage costs remain a major pressure point. This finding is critical for understanding the company's pricing strategy and component cost dynamics in 2026.

Limitations

Specific cost figures for storage tiers are not provided, and the analysis relies on Apple's 2026 earnings report which may not reflect current market conditions.

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