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Hermès and Louis Vuitton lead rankings of the most valuable luxury brands

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 29/10/2026, 06:41:25 UTC.

Briefings

In 2026, Hermès and Louis Vuitton led the Interbrand ranking of most valuable luxury brands, with Hermès holding the top spot at $45.2 billion. Hermès increased its value by 10.6% to reach 15th place, while Louis Vuitton fell 6.9% to 16th. Gucci suffered the largest drop at 30.7%, falling to 93rd place. Ferrari rose 14.7% to 51st, marking its fifth consecutive year in the top 100. Mercedes-Benz and BMW also declined significantly, dropping to 20th and 22nd respectively. The luxury sector's total value increased by 8.1% compared to the previous year.

Key points

• Hermès is the most valuable luxury brand in 2026 with a value of $45.2 billion, having increased by 10.6% from 2025.
• Ferrari rose 14.7% to 51st place, marking its fifth consecutive year in the top 100 luxury brands ranking.

Context

The ranking was published by Interbrand in October 2026, measuring the value of luxury brands through financial performance, brand influence, and brand strength. The data covers 100 brands globally, with North America being the most valuable region at 51 brands.

Limitations

The report covers only 100 luxury brands globally, with no African, Australian, or Middle Eastern brands included. Portugal has no luxury brands in the ranking. The data represents a snapshot from October 2026 and does not include forecasts or future projections.

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