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Hugo Veiga and Diego Machado are back!F Creative Capital is the new project of AKQA's former global creative directors

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 28/10/2026, 18:41:25 UTC.

Briefings

Hugo Veiga and Diego Machado returned to the creative market after leaving AKQA in June 2025 to launch !F Creative Capital, a venture capital firm focused on creative investment rather than financial capital. The company employs about 15 full-time professionals across six countries and has generated over €1 million in revenue in the last year. They are currently working on projects including a rebranding for Authentic Fruits, a new dog product line for the Sniff brand, and a co-produced film set to premiere in 2027.

Key points

• Hugo Veiga and Diego Machado returned to the creative market in October 2026 to launch !F Creative Capital, a venture capital firm focused on creative investment rather than financial capital.
• The company employs about 15 full-time professionals across six countries and has generated over €1 million in revenue in the last year.

Context

Hugo Veiga and Diego Machado, who left AKQA in June 2025, launched !F Creative Capital to invest in creative ventures rather than financial ones. The firm operates as a venture capital firm focused on creative investment, employing 15 professionals across six countries. They have generated over €1 million in revenue in the last year and are currently working on projects including a rebranding for Authentic Fruits and a new dog product line for the Sniff brand.

Limitations

The evidence is limited to a single interview with Hugo Veiga and mentions of two co-produced films. Specific financial figures for the last year are stated as over €1 million, but exact figures for other years are not provided. The exact number of employees is stated as approximately 15, but the specific distribution across countries is not detailed beyond six countries. The specific percentage of sales participation in the venture capital model is not disclosed.

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