Tech

Apple’s New iPhone Release Schedule Seems to Pay Off

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 03/11/2026, 15:22:24 UTC.

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Horace Dediu, tweeting yesterday on Apple’s results: iPhone grew at 17% sales which is amazing considering they did not launch the 18 or the Duo or the new Air in the quarter. The Duo didn’t launch until October, which is Q1 (in Apple’s financial calendar). And the Air, last year, was not a big seller (putting it lightly). The big bet Apple made this year was postponing the regular iPhone 18 until the end of winter early next year. The pro models — Pro and Pro Max — combined sell more than the regular non-pro no-adjective iPhone each year, but the regular non-pro iPhone is Apple’s single best-

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