Tech

The 7-year-old Nvidia Shield TV is now $100 more expensive due to AI

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 02/10/2026, 18:28:24 UTC.

Briefings

In October 2026, Nvidia announced a $100 price increase for the Shield TV Pro, effective immediately, citing generative AI as the driver for rising component costs. The device, originally launched in 2019 with a Tegra X1+ processor, now costs $299.99, up from the $199.99 launch price. A spokesperson stated that memory and storage costs have increased substantially across the industry. The non-Pro variant was discontinued, leaving the Pro as the current model. This update reflects a broader trend in 2026 where devices with memory or storage see price hikes.

Key points

• Nvidia announced a $100 price increase for the Shield TV Pro effective October 2, 2026, citing generative AI as the driver for rising component costs.
• The device, originally launched in 2019 with a Tegra X1+ processor, now costs $299.99, up from the $199.99 launch price.

Context and limitations

Price increase details are confirmed by Nvidia; specific cost breakdowns are unavailable. The non-Pro variant was discontinued, limiting comparison options. Future pricing trends remain unconfirmed.

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