Economy

Froyo's made a comeback. But at £12 a tub will it last?

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 06/10/2026, 23:17:23 UTC.

Briefings

Frozen yoghurt is returning to the UK market with new chains, though a single tub costs £12. This article reports the 2026 resurgence of the frozen dessert craze, noting that while the product is making a comeback, the high price point raises questions about its long-term viability.

Key points

• Frozen yoghurt is making a comeback in the UK with multiple new chains appearing across the wider market in 2026.
• A single tub of frozen yoghurt costs £12, which may impact consumer choice and market sustainability.

Context

Frozen yoghurt was a massive trend in the 2000s and 2010s, now returning with new retailers. The 2026 resurgence indicates a renewed interest in the product, though the high price of a single tub suggests potential challenges for the business model.

Limitations

Evidence is limited to a single sentence from a 2026 article. Specific dates for new chains, exact numbers of outlets, or consumer sales figures are not provided. The article does not offer causal analysis or long-term forecasts beyond the current trend.

Generated by Bittrees-hosted qwen35-2b sha256:aaf42c8b7c3c on 24/10/2026, 10:34:54 UTC. Based on publisher-provided feed evidence; may not cover the full original article. Check the source for details.

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