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European luxury loses 251 billion in stock in 2026

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 25/10/2026, 10:26:24 UTC.

Briefings

Six major luxury European companies lost 251 million euros in market value at the start of 2026 due to weak Chinese demand. LVMH lost 131.6 million euros, Hermès 93.3 million euros, and Kering 47.9 million euros. All three reported below-expected results in the third quarter, with Chinese sales declining 15% for LVMH and 15-20% for Kering. Credit card spending in the US also fell 4% in July, August, and September. Unknowns include the full year impact and specific regional performance.

Key points

• LVMH lost 131.6 million euros in market value at the start of 2026, the largest single-company loss among the six major European luxury firms.
• Chinese sales declined 15% for LVMH and 15-20% for Kering, directly contributing to the reported losses.

Context

The financial decline stems from a broader weakening of the Chinese market, which supported luxury growth for over a decade but now faces a downturn. This trend affects all six companies, including Prada, Moncler, Richemont, and Hermès, whose third-quarter results were revised downward by markets already priced in a low. The US credit card data shows a 4% drop in luxury spending across three months, reinforcing the global slowdown.

Limitations

The evidence covers only the start of 2026 and the third quarter, with no data on the full year performance or future forecasts. Specific regional sales figures for Hermès and Kering are not detailed beyond the overall decline. The source is a paid article, and some figures are estimates from credit card data.

Generated by Bittrees-hosted qwen35-2b sha256:aaf42c8b7c3c on 25/10/2026, 10:27:54 UTC. Based on publisher-provided feed evidence; may not cover the full original article. Check the source for details.

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