Portugal

Cofidis launches campaign to mark identity renewal

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 28/09/2026, 19:11:24 UTC.

Briefings

Cofidis Portugal launched a digital-first rebranding campaign in September 2026 to mark three decades in the region. The initiative, designed by Pixelis and adapted by Peter Schmidt, features a new logo with the 'C' and 'O' linked and a sun symbol moving inward to represent openness. The campaign, titled 'O melhor de nós está para chegar', stars actress Catarina Furtado and includes Cofidis employees, filmed at Serra do Pilar. It is scheduled to run across TV, cinema, and digital platforms starting September 28, 2026, with the Initiative led by Judas.

Key points

• The Cofidis rebranding initiative was launched in September 2026 to celebrate three decades in Portugal, featuring a new logo where the 'C' and 'O' are linked and a sun symbol moving inward to symbolize openness.
• The campaign was filmed at Serra do Pilar in Vila Nova de Gaia and stars actress Catarina Furtado, with Cofidis employees participating, and is scheduled to run across TV, cinema, and digital platforms starting September 28, 2026.

Context and limitations

The campaign's full rollout timeline and specific performance metrics across all media channels remain unconfirmed as of the source publication.

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