Portugal

Portuguese predict to spend record value of 369 euros on Black Friday

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 21/10/2026, 06:26:24 UTC.

Briefings

A Black Friday study by Netsonda for Worten predicts Portuguese consumer spending of 369 euros, a 42 euro increase over the previous year. The survey, conducted between September 9-18, 2026, found 88% of respondents intend to shop during the event, with 27% planning to spend more than in 2025. Technology and fashion remain top categories, while 48% intend to anticipate Christmas purchases. Worten leads brand recognition with 83% of spontaneous mentions, though chat recommendations dropped 13 points compared to 2025.

Key points

• Portuguese consumers are predicted to spend 369 euros on Black Friday, an increase of 42 euros compared to the previous year.
• Technology and fashion categories lead product preferences, with technology being the most sought-after category at 47%.

Context

The study by Netsonda for Worten analyzed consumer intent between September 9-18, 2026, using 1,000 online interviews. It highlights Worten's strong brand recognition (83%) and its strategic focus on customer experience and price guarantees.

Limitations

The survey covers only Portuguese consumers aged 18-54. It does not account for actual purchase behavior versus intent, nor does it include data on international markets or specific regional variations within Portugal.

Generated by Bittrees-hosted qwen35-2b sha256:aaf42c8b7c3c on 21/10/2026, 06:38:48 UTC. Based on publisher-provided feed evidence; may not cover the full original article. Check the source for details.

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