Economy

'I'm 96 and have 15 million followers': The grannies taking over TikTok

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 23/10/2026, 07:17:23 UTC.

Briefings

Four elderly women—Grandma Droniak, Nonna Gracie, Viv Truran, and Barbara Costello—have gained significant online fame on TikTok, marking a trend of digital celebrity among older adults. This finding highlights a shift in social media engagement where longevity and personality drive viral success rather than traditional youth appeal.

Key points

• Four specific elderly women (Grandma Droniak, Nonna Gracie, Viv Truran, Barbara Costello) achieved fame on TikTok.
• Their success is attributed to their longevity and distinct personalities rather than age-related decline.

Context

This finding illustrates a growing demographic trend where older adults leverage TikTok for connection and entertainment, challenging the notion that the platform is exclusively for youth.

Limitations

Evidence is limited to four named individuals; broader demographic patterns or specific engagement metrics are not provided.

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