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Apple says memory costs and Siri AI will weigh on holiday quarter profit margins

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 02/11/2026, 23:20:23 UTC.

Briefings

Apple reported that rising memory costs and increased Siri AI expenses will negatively impact holiday quarter profit margins. The company warned of additional pressure from memory costs during the earnings call following today's report.

Key points

• Apple warned of additional pressure from Siri AI expenses during the holiday quarter following today's earnings report.
• Rising memory costs are expected to negatively impact profit margins for the upcoming holiday quarter.

Context

Apple held its quarterly earnings call after today's earnings report, discussing the impact of rising memory costs on profit margins and warning of additional pressure from Siri AI expenses during the holiday quarter.

Limitations

Evidence is limited to the earnings call details provided; specific dollar amounts, historical memory cost trends, or future AI expense forecasts are not included in the source.

Generated by Bittrees-hosted qwen35-2b sha256:aaf42c8b7c3c on 03/11/2026, 00:31:26 UTC. Based on publisher-provided feed evidence; may not cover the full original article. Check the source for details.

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