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Luca de Meo: “Gucci must return to Olympus of the great luxury brands”

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 22/09/2026, 15:41:24 UTC.

Briefings

Following a year of strategic adjustments, Luca de Meo announced that Kering is prioritizing the restoration of Gucci to the top tier of luxury brands. De Meo emphasized that each brand requires tailored strategies rather than a one-size-fits-all approach, citing Gucci's need to return to its historical peak. This decision comes after Kering reported a 19% drop in Gucci revenues in 2025, while the group's overall revenue fell 13% in 2025 and 10% compared to 2024. The company is now focusing on value creation through product innovation and service, aiming to improve margins and reduce reliance on high-volume growth.

Key points

• Luca de Meo stated that Gucci must return to the top tier of luxury brands, emphasizing the need for tailored strategies rather than a uniform approach across all brands.
• Gucci revenues dropped 19% in 2025, while Kering's total revenue fell 13% in 2025 and 10% compared to 2024, prompting a shift toward value creation and margin improvement.

Context and limitations

Revenue figures for 2025 and 2024 are reported; specific 2026 growth targets remain unconfirmed. The article does not provide details on the new CEO for Italy or specific operational changes beyond the strategic focus on value.

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