CNP Iberia strengthens Marketing leadership and Strategy with nomination of Eve Regagnon

Loading TBN…

Briefings

CNP Iberia appointed Eve Régagnon as Chief Marketing & Strategy Officer, consolidating her role as Head of Strategy & Innovation for Spain and Portugal. She now oversees Marketing, Strategy, and Innovation, reporting to Elena McIlroy De La Rosa. Régagnon leads initiatives to accelerate growth and develop new distribution models, integrating client knowledge, data, and technology. The appointment covers three strategic areas: market understanding, strategy definition, and commercial transformation. The group operates in 17 countries with 36 million insureds and 39.1 billion euros in premiums.

Key points

Eve Régagnon was appointed Chief Marketing & Strategy Officer at CNP Iberia, extending her role from Head of Strategy & Innovation for Spain and Portugal.

Régagnon will lead three strategic areas including market knowledge, strategy definition, and commercial transformation to accelerate growth and innovation.

Context

CNP Iberia is the Iberian operation of La Banque Postale's CNP Assurances, focusing on life, accidents, and protection products. Régagnon previously led Strategy & Innovation for Spain and Portugal since 2023, working on the CNPHub platform and international AI projects. The appointment follows Luis Sánchez Mulligan's leadership of Portugal's development since 2024.

Limitations

Evidence covers only the appointment announcement and brief career history. Specific performance metrics, future strategic goals, or regional market data beyond 2025 are not provided. The group's total portfolio size and regional performance details are limited to the text.

Generated by Bittrees-hosted qwen35-2b sha256:aaf42c8b7c3c on 25/10/2026, 15:07:46 UTC. Based on publisher-provided feed evidence; may not cover the full original article. Check the source for details.

View archived briefing on IPFS
bafybeibinvuosvpeis34gvdit2ilqnm62zse3zong6ir2bonvmbqrvdh3i