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Netflix Increases Quarterly Profit but Expects to Sell Less Advertising

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 21/10/2026, 06:56:24 UTC.

Briefings

Netflix reported a quarterly profit of $3.66 billion between July and September, representing a 44% increase from the same period last year. Revenue also rose 12% to $12.87 billion, though analysts remain concerned about reduced advertising sales projections due to intense competition from rivals like Amazon Prime and Disney+. The company plans to cut approximately 6% of its workforce, equivalent to nearly 1,000 jobs, while considering a potential acquisition of Warner Bros. Discovery's streaming assets.

Key points

• Netflix reported a quarterly profit of $3.66 billion between July and September, representing a 44% increase from the same period last year.
• Revenue also rose 12% to $12.87 billion, though analysts remain concerned about reduced advertising sales projections due to intense competition from rivals like Amazon Prime and Disney+.

Context

Netflix's third-quarter results exceeded analyst expectations, driven by new subscriber growth and price increases. However, the company reduced advertising sales projections, raising concerns about revenue growth slowdowns. This follows a $81 billion acquisition of Warner Bros. Discovery, which placed HBO Max and Paramount+ under a single streaming platform, complicating content strategy and revenue diversification efforts.

Limitations

Evidence covers only the third quarter of 2026. Specifics on the timing of workforce reductions and the exact status of the Warner Bros. Discovery acquisition proposal remain uncertain. The report does not provide details on the specific content strategy changes proposed by Netflix.

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