Tech

Apple is all in on AI — its own and everyone else’s

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 03/11/2026, 16:31:26 UTC.

Briefings

Apple reported its best-ever fiscal year with record iPhone revenue of $57.6 billion and strong Mac sales, offsetting concerns over rising memory costs that threatened holiday quarter margins. CEO John Ternus emphasized the company's strategy to capitalize on the AI boom without increasing infrastructure spending, though shares fell after the warning. The data reflects a period where Apple maintained profitability while competitors faced similar infrastructure pressures.

Key points

• Apple's iPhone revenue reached $57.6 billion in the fourth quarter, a record high for the company.
• Mac revenue climbed to $10.8 billion, marking the highest level in four years.

Context

Apple's latest earnings demonstrate its ability to capitalize on the AI boom without increasing infrastructure spending, maintaining profitability while competitors face similar pressures.

Limitations

Data reflects a snapshot from November 2026; specific memory cost impacts remain uncertain without further analysis.

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