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Who are the great winners of the APPM Marketing Awards 2026?

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 16/10/2026, 11:11:24 UTC.

Briefings

The APPM Marketing Awards 2026 were held on Friday, October 16, 2026, recognizing top-performing agencies and individuals in Portugal. BBDO/TBWA won the Agency of the Year, while McDonald's secured the Grand Prize and Brand of the Year. The shortlist included 164 projects from 290 submissions, highlighting strategic success over mere creativity. Key winners included LPM for Communication & RP, Lidl's Filipa Afonso as Marketer of the Year, and Vigor for Innovation. The event emphasized strategic impact and societal value, with a focus on technology integration.

Key points

• BBDO/TBWA was named the Agency of the Year at the APPM Marketing Awards 2026.
• McDonald's won the Grand Prize and Brand of the Year at the same awards ceremony.

Context

The APPM Marketing Awards 2026 were organized by the Association of Portuguese Professionals of Marketing (APPM) to recognize strategic achievements in Portugal. Winners were announced on Friday, October 16, 2026, following a shortlist of 164 projects from 290 submissions.

Limitations

Evidence is limited to the 2026 awards ceremony details; no prior year data or future projections are provided. Specific dates for previous years are not mentioned, and the exact number of projects in the 2026 shortlist is stated as 164.

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