Portugal

Portugal Sotheby’s launches “Home of Departure”, its first lifestyle campaign

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 22/09/2026, 14:56:24 UTC.

Briefings

Portugal Sotheby's International Realty launched its first lifestyle campaign in Portugal called 'Casa de Partida', featuring a dual narrative of leaving a home and starting anew. The campaign integrates emotional storytelling with a technology-driven simulation where buyers answer six questions to estimate their property's current value, aiming to bridge the gap between emotional inspiration and rational decision-making.

Key points

• The campaign 'Casa de Partida' is Portugal Sotheby's International Realty's first lifestyle initiative in Portugal, combining emotional storytelling with a technology-driven property valuation simulation.
• Marketing director Carolina Afonso stated the campaign aims to unite extraordinary houses with extraordinary lives, moving beyond pure emotional inspiration to include a rational component for value estimation.

Context and limitations

The article provides limited evidence on specific campaign dates, exact number of simulated property valuations, or the total number of simulated property valuations. The evidence is limited to the article's description of the campaign's concept, marketing strategy, and the simulated valuation process.

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