Tech

Instagram chases YouTube with a push for longer, widescreen videos

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 26/10/2026, 16:16:26 UTC.

Briefings

Instagram is launching a new 'Features' category dedicated to longform horizontal video, a move that follows Adam Mosseri's long-standing opposition to such content. This initiative aims to shift the platform's focus from entertainment metrics to social connection, though the specific impact on engagement remains uncertain.

Key points

• Instagram is introducing a new 'Features' category specifically for longform horizontal video content.
• Adam Mosseri has publicly opposed longform video on Instagram for years, citing concerns about social connection over entertainment.

Context

The platform's VP of Product, Tessa Lyons, explained that longform videos risk reducing engagement by prioritizing entertainment metrics over meaningful social interactions.

Limitations

The evidence is limited to a single video interview and does not include quantitative data on user adoption, engagement rates, or the specific scope of the 'Features' rollout.

Generated by Bittrees-hosted qwen35-2b sha256:aaf42c8b7c3c on 26/10/2026, 16:16:57 UTC. Based on publisher-provided feed evidence; may not cover the full original article. Check the source for details.

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