TBNTech
Rolfe Winkler at The WSJ: ‘The Beleaguered Chip Sellers Getting Their Revenge on Apple’
Publication: Daring Fireball
Author: John Gruber
Source published: 29/10/2026, 19:44:11 UTC
Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 29/10/2026, 22:22:24 UTC.
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Rolfe Winkler, in a crackerjack story for The Wall Street Journal (gift link): Blevins, who left Apple in 2022, sometimes set up back-to-back meetings with suppliers so that rival sales teams might run into each other, stoking competitive tension. Sales representatives learned to pack nutrition bars to sustain them through negotiating sessions that Apple executives sometimes pushed past midnight without a dinner break. Blevins’s bad-cop reputation gave his staff leverage: They threatened to call him in if contract terms weren’t to their liking. One significant contract term allowed Apple to au
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