Tech
Samsung’s latest 55-inch Frame TV is down to its lowest price yet
Publication: The Verge
Author: Sheena Vasani
Source published: 21/10/2026, 17:35:40 UTC
Briefing created: 21/10/2026, 17:47:26 UTC
Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 21/10/2026, 17:46:25 UTC.
Briefings
Samsung's latest 55-inch The Frame TV is now priced at $897.99, representing a $400 discount from its previous model. The 2026 version features built-in ports replacing the One Connect Box and includes a matte canvas-like display with motion sensor integration. While the 98-inch model is also discounted to $3,749.99, the 55-inch unit is positioned as a style-focused option rather than a high-performance cinema experience.
Key points
- The 55-inch Samsung The Frame TV (2026) is available for $897.99, marking a $400 price reduction from the prior model.
- The 98-inch version of the same product is currently on sale for $3,749.99, representing a $1,252 discount.
Context
Samsung's The Frame TV series uses a matte, canvas-like display to mimic framed art rather than a glossy screen. The 2026 model includes built-in ports and a motion sensor that adjusts brightness and colors based on ambient lighting. A full subscription to the Art Store is $49.99 annually, offering access to over 5,000 works.
Limitations
Price data reflects a specific snapshot at 2026-10-21. The 98-inch model price is subject to regional variations and potential future adjustments. Performance specifications like refresh rates and HDR support are described as features rather than tested benchmarks.
Generated by Bittrees-hosted qwen35-2b sha256:aaf42c8b7c3c on 21/10/2026, 17:47:26 UTC. Based on publisher-provided feed evidence; may not cover the full original article. Check the source for details.
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