Portugal

Visapress launches campaign against illegal use of journalistic content

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 20/10/2026, 17:41:24 UTC.

Briefings

Visapress launched a national awareness campaign on October 20, 2026, targeting media and institutions for non-licensed use of journalistic content. The initiative, created by EdsonTS, features 15 advertising pieces across print, digital, and regional channels. Carlos Eugénio, Visapress's executive director, stated that only 16% of the potential market is currently licensed, with many organizations unaware they need authorization. Isabel Rodrigues, president of the administrative council, emphasized that without payment, journalism would cease to exist. The campaign aims to highlight daily professional gestures and clarify the licensing process, which is described as simple by contacting the entity. The campaign runs for two weeks and includes 15 promotional pieces.

Key points

• Visapress launched a national campaign on October 20, 2026, targeting media and institutions for non-licensed use of journalistic content.
• Carlos Eugénio, executive director of Visapress, stated that only 16% of the potential market is currently licensed, with many organizations unaware they need authorization.

Context

Visapress is the collective management organization for copyright rights of press editors in Portugal. The campaign aims to raise awareness about the necessity of licensing for journalistic content, countering the circulation of unlicensed digital content and the spread of misinformation. The initiative seeks to reinforce copyright protection and the value of professional journalism.

Limitations

The evidence covers a two-week campaign period with 15 promotional pieces. Specific details on the campaign's reach, exact number of organizations targeted, or the specific number of non-licensed uses reported are not provided. The source does not supply additional background on the broader context of copyright enforcement in Portugal or the specific impact of the campaign on market statistics.

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