Portugal

McCann Portugal comes to an end.

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 22/10/2026, 17:26:24 UTC.

Briefings

McCann Portugal launched Hora Creative World, a new agency founded by CEO Luís Pereira Santos in 2026. The entity restores the 1927 origins of the original McCann Portugal, marking a shift toward strategic autonomy and local client focus. Santos highlighted a 94% revenue increase between 2016 and 2025, with the new model prioritizing project-based growth over revenue targets. The agency retains 52 staff and maintains existing client relationships, though it now operates without international network constraints.

Key points

• Hora Creative World was founded by Luís Pereira Santos in 2026, restoring the 1927 origins of McCann Portugal.
• The agency achieved a 94% revenue increase between 2016 and 2025, shifting focus from revenue targets to project-based growth.

Context

Hora Creative World emerged from McCann Portugal's 2026 restructuring, emphasizing local client alignment and strategic independence. The agency retains 52 staff and maintains existing client contracts, marking a shift from international network constraints to local market focus.

Limitations

Revenue figures are estimates from internal reports; specific project outcomes and future growth trajectories remain unverified.

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