Tech
iPhone Duo orders limited to two per customer as Apple tackles scalping
Publication: 9to5Mac
Author: Ben Lovejoy
Source published: 20/10/2026, 11:05:13 UTC
Briefing created: 20/10/2026, 11:10:19 UTC
Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 20/10/2026, 11:05:24 UTC.
Briefings
Apple implemented a hard limit of two iPhones per customer for the Duo model in the US, UK, and other regions following shipping delays that pushed pre-order dates to January 2026. This measure aims to curb scalping, where resellers purchase large quantities to sell at inflated prices on platforms like eBay. The policy was introduced immediately after shipping dates slipped into the next year within minutes of the pre-order window opening.
Key points
- Apple restricted iPhone Duo orders to a maximum of two per customer in the US, UK, and other regions.
- The restriction was implemented immediately after shipping dates for pre-orders were pushed to January 2026.
Context
The iPhone Duo is a high-demand smartphone model with limited supply. Shipping delays caused pre-order dates to slip into January 2026, creating a window for scalpers to buy large volumes and resell at inflated prices on platforms like eBay.
Limitations
Evidence covers only the US, UK, and other regions; specific regional variations are not detailed. The policy is a response to shipping delays, not a direct cause. No specific dates for the January 2026 shipping window are provided, only the general timeframe.
Generated by Bittrees-hosted qwen35-2b sha256:aaf42c8b7c3c on 20/10/2026, 11:10:19 UTC. Based on publisher-provided feed evidence; may not cover the full original article. Check the source for details.
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