Tech

This is how badly X wants you to pay to promote your posts

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 28/10/2026, 13:31:27 UTC.

Briefings

X introduced a jarring animated arm to highlight the 'promote' button after Elon Musk warned advertisers against posting ugly or overstate claims. The feature appears only on verified users or those with a paid subscription, leaving many users unaware of the change. The arm's visibility is inconsistent across the platform, suggesting limited reach and potential exclusion of non-verified accounts.

Key points

• X introduced a jarring animated arm to highlight the 'promote' button following Elon Musk's warning about posting ugly or overstate claims.
• The promotional arm is visible only to verified users or those with a paid X Premium subscription, leaving many users unaware of the change.

Context

Elon Musk previously warned that advertisers posting ads with ugly, shrill, strident, or overstate claims would be barred from advertising on X. The platform subsequently implemented a visual deterrent using an animated arm to draw attention to the promote button, though its visibility is restricted to specific user groups.

Limitations

The evidence is limited to a single article from October 2026, with no additional data on implementation dates, user adoption rates, or specific metrics on how many users were affected. The arm's visibility is inconsistent, and the source does not provide details on the full scope of the feature's impact or technical implementation.

Generated by Bittrees-hosted qwen35-2b sha256:aaf42c8b7c3c on 29/10/2026, 00:43:12 UTC. Based on publisher-provided feed evidence; may not cover the full original article. Check the source for details.

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