Science

Study finds celebrity digital twins may boost trust in customer service

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 28/10/2026, 19:25:25 UTC.

Briefings

A 2026 study indicates that AI-generated digital twins of celebrities, such as actor Hugh Jackman, can enhance customer service trust. The research suggests familiar faces improve perceived service quality, though the study does not specify the exact percentage increase in trust or the specific demographic groups most affected.

Key points

• A 2026 study found that AI-generated digital twins of celebrities can significantly improve how customers perceive their service interactions.

Context

This research explores the psychological impact of celebrity impersonation in customer service settings, potentially influencing consumer trust in digital interactions.

Limitations

The study provides qualitative findings on perceived service quality but lacks specific quantitative data on trust percentage increases or demographic breakdowns.

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