Science

Trust in influencers grows more important in predicting buying intentions over time, analysis finds

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 04/11/2026, 23:10:24 UTC.

Briefings

A meta-analysis of over 31,000 participants found that influencer credibility, expertise, attractiveness, and perceived similarity significantly boost consumer attitudes toward brands and purchasing intentions. The findings were published in the International Journal of Internet Marketing and Advertising.

Key points

• A meta-analysis of over 31,000 participants found that influencer credibility, expertise, attractiveness, and perceived similarity significantly boost consumer attitudes toward brands and purchasing intentions.
• The analysis was conducted by researchers who published their findings in the International Journal of Internet Marketing and Advertising.

Context

This research provides empirical evidence on how social media influencers influence consumer behavior, specifically regarding brand attitudes and purchase intentions, based on a large-scale meta-analysis.

Limitations

The evidence is limited to a single meta-analysis of over 31,000 participants published in a specific journal. The study does not include causal claims or opinions, and the findings are subject to the constraints of the original research design.

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