Science

New study finds gendered messaging can backfire

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 14/10/2026, 12:55:25 UTC.

Briefings

A 2026 study investigates whether gendered messaging in equity campaigns actually inspires girls and women to pursue abilities. The evidence suggests that phrases like 'The future is female' or 'Fight like a girl' may backfire rather than succeed. The research highlights a critical gap in understanding how such language influences behavior and self-efficacy among young girls.

Key points

• Gendered equity campaigns frequently use phrases such as 'The future is female' or 'Fight like a girl' to promote girls' empowerment.
• The study finds that these specific messages may not inspire girls to pursue abilities, potentially causing negative effects instead of positive ones.

Context and limitations

The study covers only a limited number of campaigns and initiatives, limiting the generalizability of findings to all contexts.

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