Tech

Amazon's new Alexa Tablets drop the Fire branding but are more Android than ever

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 08/10/2026, 17:43:23 UTC.

Briefings

Amazon discontinued the Fire tablet brand in 2026, replacing it with Alexa-branded devices that run full Google-certified Android with the Play Store. The new lineup includes three tablets featuring unibody aluminum designs and budget MediaTek 8189 processors, with the 8 starting at $230 and the 11 at $330. These devices offer 16:10 display ratios, representing a significant shift from previous Fire OS devices that lacked Google integration. The company previously downplayed Android usage on Fire tablets, but the new models now include the Play Store and full Google app compatibility, marking a major strategic pivot from Amazon's previous approach.

Key points

• Amazon discontinued the Fire tablet brand in 2026, replacing it with Alexa-branded devices that run full Google-certified Android with the Play Store.
• The new Alexa Tablet lineup includes three devices with unibody aluminum designs and budget MediaTek 8189 processors, with the 8 starting at $230 and the 11 at $330.

Context and limitations

Coverage is limited to the 2026 product launch; historical data on previous Fire tablet versions and the specific timeline of Amazon's app store shutdown remains incomplete.

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