Tech

Some seven years later, the iTunes Store is making an unlikely come-back

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 26/10/2026, 13:20:25 UTC.

Briefings

A new report indicates that the iTunes Store is experiencing a revival, driven by artists such as Taylor Swift, Ariana Grande, and Charli XCX using a specific tactic. This finding challenges the assumption that the platform has been abandoned by major music labels and artists since its desktop app retirement in 2019.

Key points

• Apple retired the iTunes desktop app in 2019, yet a new report claims the iTunes Store is currently experiencing an unlikely revival.
• Major artists including Taylor Swift, Ariana Grande, and Charli XCX are reportedly using a specific tactic to drive traffic to the store.

Context

The iTunes Store is a digital music distribution platform. Its revival is attributed to artists leveraging a specific tactic, challenging the notion that the platform has been abandoned since 2019.

Limitations

The evidence is limited to a single report and does not include specific data on user growth, revenue figures, or detailed analysis of the artists' tactics.

Generated by Bittrees-hosted qwen35-2b sha256:aaf42c8b7c3c on 26/10/2026, 16:32:30 UTC. Based on publisher-provided feed evidence; may not cover the full original article. Check the source for details.

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