Tech

This see-through camera lets photographers maintain eye contact with their subjects

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 06/11/2026, 15:46:24 UTC.

Briefings

South Korean startup Lutra introduced the Humans of Authenticity (HOA) A1, a screen-free digital camera featuring a large open viewfinder centered on the lens and sensor to allow photographers to maintain eye contact with subjects. The first edition is expected to launch on December 1st in a limited run of 100 units, though preorders have not yet begun. The device resembles the Godox C100 but prioritizes direct visual engagement over screen-based composition.

Key points

• The HOA A1 features a large open viewfinder centered on the lens and sensor to enable direct eye contact with subjects.
• The first edition is expected to launch on December 1st in a limited run of 100 units.

Context

Lutra, a South Korean startup, has debuted a new brand called Humans of Authenticity (HOA) that's launching another screen-free digital camera that incorporates a large open viewfinder into its design, as spotted by PetaPixel.

Limitations

Preorders have not started yet, and the first edition is expected to launch on December 1st in a very limited run of just 100 units. The specific launch date and limited availability are expected but not confirmed.

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