Science

Carefree shoppers most likely to receive retail discounts, study finds

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 06/10/2026, 02:40:23 UTC.

Briefings

A 2026 study by Durham University Business School indicates that shoppers adopting a relaxed spending style are more likely to receive personalized discount codes. The research suggests retailers target customers who appear less anxious about spending, potentially increasing their likelihood of purchase. The study was conducted in 2026 and focuses on consumer behavior patterns, though specific demographic breakdowns or long-term impact data are not provided.

Key points

• Shoppers who adopt a relaxed or carefree spending style are more likely to receive personalized discount codes from retailers.

Context and limitations

The study covers consumer behavior patterns but lacks specific demographic breakdowns, long-term impact data, or detailed survey methodology.

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