Tech

Disney and Adobe are building generative AI tools together

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 09/11/2026, 16:01:25 UTC.

Briefings

Disney and Adobe announced a multiyear partnership at Adobe's MAX conference in November 2026 to develop proprietary 'artist-led' generative AI models. Adobe will provide early access to its Firefly Foundry technology for Disney's theme parks, cruise line, and ESPN content. The collaboration aims to explore emerging technologies including responsibly developed AI, with specific focus on creating tools tailored to Disney's unique properties.

Key points

• Disney and Adobe announced a multiyear partnership at Adobe's MAX conference in November 2026 to develop proprietary 'artist-led' generative AI models.
• Adobe will provide Disney with early access to its Firefly Foundry technology for everything from theme parks and cruise line to ESPN content.

Context

The partnership was announced today at Adobe's MAX conference, marking a significant collaboration between the entertainment giant and the software company to support Disney's production pipeline.

Limitations

Evidence is limited to the press release and conference announcement; specific technical specifications, implementation timelines, or detailed use cases for each property are not provided.

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