Portugal

Study suggests that Meta charged more to Lula’s campaign

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 23/10/2026, 20:31:24 UTC.

Briefings

A NetLab investigation suggests the PT party paid between 33% and 43% more for advertising on Meta compared to the PL party, though a subsequent methodological review did not confirm a statistically significant difference. This finding highlights potential disparities in digital campaign costs between Brazilian political parties during the 2026 election cycle.

Key points

• The PT party paid between 33% and 43% more for advertising on Meta than the PL party.
• A methodological review of the original investigation did not confirm a statistically significant difference in costs.

Context

This analysis examines campaign spending disparities between Brazilian political parties on the Meta platform during the 2026 election cycle, revealing potential cost inefficiencies for one party over another.

Limitations

The initial investigation's findings were later revised due to methodological issues, and the final review did not confirm the initial cost disparity. The study covers only the 2026 election period and relies on limited data from the NetLab source.

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