Portugal

OMD gains Lidl's media account

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 02/11/2026, 15:26:25 UTC.

Briefings

A source confirms that the Lidl advertising account, previously with Havas Media, will be transferred to OMD Media Group following a global consultation. The transfer is expected to occur in the next few months, aligning with Omnicom's market trends. The article is exclusive to paid subscribers and does not confirm the final outcome.

Key points

• The Lidl advertising account, which had been with Havas Media for several years, is moving to OMD Media Group.
• This transfer is part of a global consultation where Omnicom won the majority of markets, with Havas retaining five accounts.

Context

This change follows a global consultation where Omnicom won the majority of markets, with Havas retaining five accounts. The article is exclusive to paid subscribers and does not confirm the final outcome.

Limitations

The source is unverified and explicitly states it is exclusive to paid subscribers. The final outcome of the transfer is not confirmed, and the specific date of the consultation is not provided.

Generated by Bittrees-hosted qwen35-2b sha256:aaf42c8b7c3c on 02/11/2026, 16:29:29 UTC. Based on publisher-provided feed evidence; may not cover the full original article. Check the source for details.

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