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64% of actors in the food chain expect a consumer who is more price sensitive but demanding in terms of value and quality

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Briefings

A Auténtica Premium Food surveyed 72 professionals across the food supply chain, revealing that 64% expect price to be the primary driver of future food purchases within three to five years. However, this trend is balanced by strong demand for health, quality, and origin, with 45% and 39% respectively citing these factors as important. The study highlights a complex economic context where rising costs and geopolitical uncertainty are top challenges, alongside a growing consumer preference for convenient and healthy meals. Key findings indicate that while consumers are becoming more price-sensitive, they remain selective about value, requiring clear explanations for premium pricing. The research anticipates a future where manufacturers and distributors will coexist, creating a more polarized market landscape.

Key points

• 64% of professionals predict price will be the most influential factor in food purchase decisions over the next three to five years.
• Health, quality, and origin are cited by 45% and 39% of professionals as important factors influencing food choices.

Context

This briefing comes from the 'Barómetro sobre as tendências que marcarão o futuro da alimentação e da gastronomia', a study by Auténtica Premium Food analyzing the food industry's perspective on future consumption trends and challenges. The findings are critical for understanding the evolving dynamics of the food supply chain, where economic pressures and consumer preferences are reshaping market expectations.

Limitations

The study relies on data from 72 professionals across the food supply chain, which may not fully represent all consumer segments. The survey covers the period up to 2030, with specific predictions for the next three to five years. Some trends, such as the coexistence of manufacturers and distributors, are projected with varying degrees of certainty. The data does not include direct consumer purchase behavior, only professional perceptions and industry forecasts.

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