Science

Changing how you think about time could help you accomplish year-end goals: Q&A

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 16/10/2026, 11:25:24 UTC.

Briefings

New research by Dr. Deepak Sirwani at UBC Sauder School of Business, published in the Journal of Marketing Research, suggests that how time is described influences motivation and decision-making. The study indicates that framing time as a 'deadline' versus a 'window' can alter outcomes, though specific experimental results and sample sizes are not detailed in the provided text.

Key points

• Behavioral scientist Dr. Deepak Sirwani conducted a study at the UBC Sauder School of Business.
• The findings were published in the Journal of Marketing Research.

Context

This research explores the psychological impact of temporal framing on human behavior, a topic relevant to understanding decision-making processes.

Limitations

The provided evidence is insufficient to determine specific sample sizes, experimental conditions, or the exact statistical significance of the findings.

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