Science

Offering alcohol-free beer on tap boosts pub choices while keeping revenues intact, new study shows

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 09/10/2026, 12:55:26 UTC.

Briefings

A University of York study published in Drug and Alcohol Review tested three behavioral nudges to introduce alcohol-free beer in UK pubs. The research found that these changes successfully increased alcohol-free sales while maintaining or boosting overall revenue. The study evaluated consumer habits and financial outcomes across three distinct locations.

Key points

• The University of York conducted a study published in Drug and Alcohol Review evaluating three sequential behavioral nudges to introduce alcohol-free beer in UK pubs.
• The study evaluated how introducing alcohol-free beer through three sequential behavioral 'nudges' influenced consumer habits and revenues across three distinct U.K. pubs.

Context and limitations

The study evaluated consumer habits and revenues across three distinct U.K. pubs, with specific data points limited to the three sequential behavioral nudges tested.

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