Science

Social media on travel platforms can boost Gen Z well-being when it encourages positive emotional engagement

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 27/10/2026, 02:10:24 UTC.

Briefings

A study involving 210 Generation Z users on online travel platforms found that social media communication can enhance well-being by fostering positive emotional engagement. The research was published in the International Journal of Electronic Marketing and Retailing on October 27, 2026, though the specific mechanisms and long-term effects remain to be fully understood.

Key points

• A study of 210 Generation Z users on online travel platforms found that social media communication can enhance well-being by fostering positive emotional engagement.
• The study was conducted by researchers in the International Journal of Electronic Marketing and Retailing and was published on October 27, 2026.

Context

Research indicates that social media communication on online travel platforms may contribute to customer well-being when it encourages participation and positive emotional experiences.

Limitations

The study covers only Generation Z users and was published in 2026; specific mechanisms and long-term effects remain to be fully understood.

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