Tech

Instagram doesn’t have a plan to pay long-form video creators

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 28/10/2026, 17:16:25 UTC.

Briefings

Instagram announced a test to attract long-form video creators from YouTube, but creator Adam Mosseri confirmed the platform has not yet established a payment system. This move sparked immediate backlash on social media platforms regarding the lack of monetization incentives compared to YouTube's ad share model.

Key points

• Instagram is testing long-form video features to lure creators from YouTube.
• Creator Adam Mosseri stated the platform has not yet figured out how to pay creators.

Context

Instagram head Adam Mosseri announced features on Monday, prompting creators to voice complaints on Threads and Reddit about the lack of monetization opportunities compared to YouTube's ad share and performance-based incentives.

Limitations

Evidence is limited to a single announcement and a single creator's statement; no data on payment rates, test duration, or creator response rates is provided.

Generated by Bittrees-hosted qwen35-2b sha256:aaf42c8b7c3c on 28/10/2026, 22:12:53 UTC. Based on publisher-provided feed evidence; may not cover the full original article. Check the source for details.

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