Science

What sorts of nudges win wallet share in the attention economy?

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 05/11/2026, 14:10:24 UTC.

Briefings

A recent study by Siddharth Bhattacharya at Costello College of Business suggests that nudges for beneficial decisions require specific context and content combinations to be effective. The research indicates that while nudges are a common marketing tool, their success is not guaranteed and depends on precise design elements.

Key points

• Nudges are defined as subtle interventions encouraging beneficial decisions without forcing them, widely used for social causes and business purposes.
• The study concludes that the effectiveness of nudges depends on finding the right combination of context and content.

Context

Nudges are a popular marketing tool widely used for a variety of social causes and business purposes. Their effectiveness depends on finding the right combination of context and content, says Siddharth Bhattacharya, an assistant professor of information systems and operations management at the Costello College of Business.

Limitations

Evidence is limited to a single study by one professor; no additional background or broader context is supplied. Findings remain preliminary and may vary across different contexts.

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