Tech

OpenAI is sticking more ads in ChatGPT

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 05/10/2026, 13:16:25 UTC.

Briefings

OpenAI announced in October 2026 that it will begin testing a new ad format in the US where sponsored product images will appear on the screen during image generation with ChatGPT. This marks a shift from previous 'sponsored' sections containing only names and links. The new format will remain visually separate from the generated content and will not influence the answers provided by the model. Testing is scheduled to start later this month.

Key points

• OpenAI will begin testing a new ad format in the US later this month where sponsored product images will appear on the screen during image generation with ChatGPT.
• The new format will remain visually separate from the generated content and will not influence the answers provided by the model.

Context and limitations

Testing is scheduled to start later this month, and the specific US rollout timeline remains unconfirmed.

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