Science

Survey experiment shows investors focus on type of business rather than gender of leaders

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 19/10/2026, 18:40:24 UTC.

Briefings

A University of Portsmouth study published in the British Journal of Management found that crowdfunding investors prioritize the business idea's type over the gender of the pitchers. The research suggests investors focus on the venture's nature rather than the identity of the entrepreneur, challenging traditional gender-based investment biases.

Key points

• Investors prioritize the business idea's type over the gender of the pitchers when evaluating crowdfunding opportunities.
• The University of Portsmouth conducted a survey experiment to determine investor preferences regarding pitchers.

Context

This research challenges traditional gender-based investment biases by revealing that investors focus on the venture's nature rather than the identity of the entrepreneur, potentially reshaping how crowdfunding platforms match investors with startups.

Limitations

The study relies on a single survey experiment conducted by the University of Portsmouth, with no additional background context or broader dataset limitations provided.

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