PortugalPolitics

Political Intelligence changes name to Public Impact. Law lobby fosters search

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 06/11/2026, 11:11:24 UTC.

Briefings

Political Intelligence rebranded to Public Impact on November 6, 2026, expanding its scope from political interpretation to strategic public affairs. The change coincides with Portugal's new 'Lei do lóbi' (Law No. 5-A/2026) effective July 27, 2026, which mandates public interest representation and transparency. Revenue from the Portuguese operation rose 32% to 14 consultants, while 90% of clients were international before the law. Rita Serrabulho, managing partner, notes a shift from reactive information gathering to proactive strategic planning.

Key points

• The agency changed its name from Political Intelligence to Public Impact on November 6, 2026, covering offices in Lisbon, Madrid, Barcelona, and Brussels.
• Revenue from the Portuguese operation increased by 32% to 14 consultants, while 90% of clients were international before the law.

Context

Public Impact replaced Political Intelligence, expanding its scope from political interpretation to strategic public affairs. This change coincides with Portugal's new 'Lei do lóbi' (Law No. 5-A/2026) effective July 27, 2026, which mandates public interest representation and transparency.

Limitations

Specific revenue figures for the global operation are not disclosed; exact client numbers are unavailable. The article does not provide details on specific client names or the full scope of the new public affairs training programs.

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