Tech

Software development and rules stability: Prototype racing in 2030

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 14/10/2026, 21:13:23 UTC.

Briefings

IMSA reported a 30% domestic and 25% international audience growth in 2025, driven by the Drive to Survive effect and increased popularity of multi-class racing. The series expanded its workforce by partnering with ASE to train mechanics and introduced local high school exposure programs. IMSA President John Doonan noted that while the audience engagement is growing, the organization is still 'scratching the surface' of the potential for deeper fan connection. The article highlights the shift from linear TV to streaming platforms as a key factor in this surge.

Key points

• IMSA reported a 30% increase in domestic and 25% increase in international audience size for the 2025 season, primarily driven by the Drive to Survive effect and the growing popularity of multi-class racing events like Le Mans and WeatherTech Sportscar Championship.
• IMSA launched a partnership with the ASE to train local high school students and expanded its workforce by introducing local high school exposure programs to better engage the growing fan base.

Context and limitations

The article provides audience growth statistics for 2025 but does not specify the exact number of new fans or the total number of participants in the new high school training programs. The source material does not contain specific quotes from the ASE partnership or details on the exact number of high school students involved in the exposure initiative.

Generated by Bittrees-hosted qwen35-2b sha256:aaf42c8b7c3c on 14/10/2026, 22:07:22 UTC. Based on publisher-provided feed evidence; may not cover the full original article. Check the source for details.

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