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China and USA Support Burberry Growth

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 12/11/2026, 15:26:25 UTC.

Briefings

Burberry reported a 6% revenue increase in China during the second half of 2025, driven by a 7% growth in the Grande China region. The company attributed this success to its focus on traditional products like gabardine and a targeted strategy appealing to Gen Z consumers, while online sales grew at a double-digit rate. The financial results were published in November 2025 following a period of fiscal recovery.

Key points

• Burberry reported a 6% revenue increase in China during the second half of 2025, driven by a 7% growth in the Grande China region.
• Online sales in China grew at a double-digit rate, while the company's executive Joshua Schulman attributed success to a strategy focusing on traditional products and Gen Z appeal.

Context

Burberry is a British luxury fashion brand facing challenges from competitors like LVMH and Kering in the Chinese market. The company's recovery in 2025 is linked to its specific product strategy targeting Chinese consumers.

Limitations

Data covers the second half of 2025 only, with specific regional growth figures for Grande China and Americas provided. The source does not supply additional background on the company's history or broader market context.

Generated by Bittrees-hosted qwen35-2b sha256:aaf42c8b7c3c on 15/11/2026, 18:39:56 UTC. Based on publisher-provided feed evidence; may not cover the full original article. Check the source for details.

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