Portugal

Christmas in October? João Baião anticipates the festive season in the new EDP campaign

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 07/10/2026, 12:11:24 UTC.

Briefings

EDP Comercial launched a new Christmas campaign in October 2026 featuring João Baião with the slogan 'Christmas comes earlier than imagined.' The campaign targets new customers with a discount on the bill, aiming to reduce holiday waiting time. It is available across TV, cinema, radio, digital platforms, and physical stores, produced by Casper and creative agency Nossa.

Key points

• EDP Commercial launched a new Christmas campaign in October 2026 featuring João Baião with the slogan 'Christmas comes earlier than imagined.'
• The campaign targets new customers with a discount on the bill, aiming to reduce holiday waiting time.

Context

EDP Commercial launched a new Christmas campaign in October 2026 featuring João Baião with the slogan 'Christmas comes earlier than imagined.' The campaign targets new customers with a discount on the bill, aiming to reduce holiday waiting time. It is available across TV, cinema, radio, digital platforms, and physical stores, produced by Casper and creative agency Nossa.

Limitations

Evidence is limited to the provided text; specific campaign dates beyond October 2026 are not confirmed, and the exact discount percentage or specific customer segments targeted are not detailed.

Generated by Bittrees-hosted qwen35-2b sha256:aaf42c8b7c3c on 28/10/2026, 00:46:03 UTC. Based on publisher-provided feed evidence; may not cover the full original article. Check the source for details.

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