Tech

The Oura Ring 4 is almost as good as the newer model, but $150 cheaper

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 12/11/2026, 21:31:26 UTC.

Briefings

A new Oura Ring 4 is available at a significant discount, with the lowest price being $249 at major retailers like Amazon, Best Buy, and Target. This represents the first major price reduction for the device since July. The ring features improved sensors and a slimmer design compared to the previous generation, though it remains thicker. Access to all features requires an active subscription, priced at $5.99 monthly or $69.99 annually. A sizing kit is also available for $10 to assist with size selection.

Key points

• The Oura Ring 4 is on sale for as low as $249 at Amazon, Best Buy, and Target, marking the first major discount since July.
• The ring offers more accurate sensors and a slimmer design compared to the previous generation, though it remains thicker.

Context

A new Oura Ring 4 is available at a significant discount, with the lowest price being $249 at major retailers like Amazon, Best Buy, and Target. This represents the first major price reduction for the device since July. The ring features improved sensors and a slimmer design compared to the previous generation, though it remains thicker. Access to all features requires an active subscription, priced at $5.99 monthly or $69.99 annually. A sizing kit is also available for $10 to assist with size selection.

Limitations

Price variations exist by size and color, with silver and black models typically available at the lowest price between sizes 8 and 13. Best Buy offers an exclusive deep blue 'midnight' color for $279. The evidence does not specify the exact date of the discount announcement or the specific testing methodology used by the reviewer, though it notes the ring beat competitors in a comparison of six devices.

Generated by Bittrees-hosted qwen35-2b sha256:aaf42c8b7c3c on 12/11/2026, 23:30:19 UTC. Based on publisher-provided feed evidence; may not cover the full original article. Check the source for details.

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