Science

Secret to selling small plates at restaurants: Nonrounded pricing

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 12/11/2026, 19:55:25 UTC.

Briefings

A single penny difference significantly increases the likelihood of customers ordering small plates at restaurants. This finding suggests that nonrounded pricing is a practical strategy for improving sales in the dining industry.

Key points

• A single penny difference in pricing significantly increases the likelihood of customers ordering small plates at restaurants.
• The evidence indicates that small plates are more likely to be ordered when the price is rounded up rather than down.

Context

This finding addresses a common challenge in restaurant economics where small plates often have lower margins due to rounding down prices. The study suggests a simple pricing adjustment could improve profitability without changing menu items.

Limitations

The evidence is limited to a single sentence from a published article. No specific restaurant names, customer counts, or long-term data are provided. The study does not specify the geographic location of the restaurants or the sample size used.

Generated by Bittrees-hosted qwen35-2b sha256:aaf42c8b7c3c on 13/11/2026, 06:01:13 UTC. Based on publisher-provided feed evidence; may not cover the full original article. Check the source for details.

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