Portugal

The future of collaboration between agencies and customers

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 19/10/2026, 21:16:25 UTC.

Briefings

The article explores the evolution of the partnership between agencies and clients, focusing on how value creation shifts. It features an interview with Guilherme Coelho, Managing Partner of CSA Havas Portugal, discussing the new collaborative framework established in 2026.

Key points

• The article investigates the structural changes in agency-client relationships, specifically how value creation mechanisms are redefined.
• Guilherme Coelho, Managing Partner of CSA Havas Portugal, is the primary expert interviewed to explain these shifts.

Context

This briefing examines the 2026 shift in how agencies and clients collaborate, highlighting the new framework established by Guilherme Coelho of CSA Havas Portugal.

Limitations

The evidence is limited to a single interview with Guilherme Coelho. Specific dates, numbers, or quantitative data are not provided in the source material.

Generated by Bittrees-hosted qwen35-2b sha256:aaf42c8b7c3c on 19/10/2026, 21:36:54 UTC. Based on publisher-provided feed evidence; may not cover the full original article. Check the source for details.

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