Tech

Licensing costs driving 90 percent of VMware users to explore options: Survey

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Based on a feed excerpt; full article content has not been acquired. Source evidence retrieved 06/10/2026, 12:43:24 UTC.

Briefings

A 2026 survey by Rimini Street and Unisphere Research examined 300 VMware users globally, revealing that licensing costs are the primary driver for customers to explore alternatives. The study highlights a strategic incentive for Rimini, which sells third-party support for VMware and related software, to frame VMware users as facing significant obstacles. Key findings indicate widespread dissatisfaction with current pricing models, prompting a shift in virtualization strategy among major enterprise clients.

Key points

• A 2026 survey by Rimini Street and Unisphere Research examined 300 VMware users worldwide, revealing that licensing costs are the primary driver for customers to explore alternatives.
• Rimini, which sells third-party support for VMware and other software, has an incentive to portray VMware users as experiencing significant obstacles to justify its services.

Context and limitations

The survey covers only 300 organizations globally, limiting the generalizability of findings. Results are based on self-reported data from a single snapshot in October 2026, and specific causal links between licensing costs and strategic shifts remain unverified.

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